• For daily publications, plan on sending the release about two weeks prior to your event.
  
• For weekly publications, you will want to send it about four weeks prior to your event.
  
• Address your press release to the city editor, business reporter, or education reporter of a newspaper or the assignment editor of your local television station.
  
• Call the person to whom you sent the press release about one week prior to your event. Be brief, and try to avoid using technical jargon.
  
• You may have press contacts who have covered your organization in the past. It is always helpful to have a previous connection. If applicable, enlist the help of your public information officer or public relations department. They will have press contacts who you can use.
  
• If you attract a major figure to your event as a visitor or speaker, you may want to include this person's name in your press release.
  

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If you know of, or plan on hosting a GIS Day Event, please forward the details including date, location, and web site to editor@geocomm.com We'll do our best to help get the word out about your event.

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